Métricas del marketing (Registro nro. 8970)
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| 000 -LIDER | |
|---|---|
| fixed length control field | 00566nam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8970 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190426151925.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-84-7356-773-2 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | es |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | D66 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Domínguez Doncel, Alejandro |
| 245 10 - TITLE STATEMENT | |
| Title | Métricas del marketing |
| Statement of responsibility, etc. | Alejandro Domínguez Doncel, Gemma Muñoz Vera |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid |
| Name of publisher, distributor, etc. | Alfaomega |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 p. |
| Other physical details | il. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Segmentación del mercado |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | GEN |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 20120824161602.f |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Lost status | Materiales específicos | No para préstamo | Colección | Ubicación permanente | Ubicación actual | Estado | Fecha de adquisición | Total Checkouts | Signatura | Código de barras | Date last seen | Ejemplar | Tipo de material | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| T.0 | Reservado | Colección general | Biblioteca - Universidad Tecnológica de Tijuana | Biblioteca - Universidad Tecnológica de Tijuana | Reservado | 26/04/2019 | HF5415.13 D66 | 000017420 | 24/08/2023 | Ej.1 V.0 | Libros | |||
| T.0 | Colección general | Biblioteca - Universidad Tecnológica de Tijuana | Biblioteca - Universidad Tecnológica de Tijuana | Disponible | 26/04/2019 | HF5415.13 D66 | 000017421 | 24/08/2023 | Ej.2 V.0 | Libros | ||||
| T.0 | Colección general | Biblioteca - Universidad Tecnológica de Tijuana | Biblioteca - Universidad Tecnológica de Tijuana | Disponible | 26/04/2019 | 1 | HF5415.13 D66 | 000017422 | 24/08/2023 | Ej.3 V.0 | Libros | 22/05/2019 | ||
| T.0 | Colección general | Biblioteca - Universidad Tecnológica de Tijuana | Biblioteca - Universidad Tecnológica de Tijuana | Disponible | 26/04/2019 | HF5415.13 D66 | 000017423 | 24/08/2023 | Ej.4 V.0 | Libros | ||||
| T.0 | Colección general | Biblioteca - Universidad Tecnológica de Tijuana | Biblioteca - Universidad Tecnológica de Tijuana | Disponible | 26/04/2019 | 2 | HF5415.13 D66 | 000017424 | 15/12/2023 | Ej.5 V.0 | Libros | 08/06/2023 |